Persuasive Writing Unit: Ski Resort Brochures (KS2 – Years 5 & 6)
A fully resourced, inclusive two-week writing unit with moderation and assessment support
Bring persuasive writing to life with this exciting and immersive two-week unit where pupils take on the role of travel brochure writers, designing persuasive brochures for fictional ski resorts. This unit not only engages learners with a real-world writing purpose but also builds their understanding of grammar, vocabulary, cohesion, and persuasive techniques in a structured, supportive, and creative way.
Every lesson includes differentiated worksheets, including versions specifically adapted for Working Towards the Expected Standard (WTS), ensuring accessibility for all learners.
Teacher-led support lessons and planning prompts are included to scaffold those who may need additional input.
Greater Depth (GDS) extension options are provided throughout to encourage independence, risk-taking, and deeper thinking.
Differentiated WAGOLLs (What A Good One Looks Like) support each phase of writing development, with teacher commentaries to highlight key grammar, structure, and persuasive features.
Carefully sequenced small-step activities help pupils build up the knowledge and confidence to plan and write independently by the end of the unit.
Lessons systematically explore persuasive writing techniques, including figurative language, sentence variety, tone, and cohesion.
Includes word banks and unfamiliar vocabulary lists to support vocabulary development and reading comprehension.
Includes a pack of moderation writing samples across a range of attainment levels:
WTS writer
Low ARE writer
ARE writer
Low GDS writer
GDS writer
Each sample is accompanied by a detailed commentary aligned with STA Teacher Assessment Frameworks, providing clear exemplification of expected standards.
PowerPoint slides guide every lesson with clear, uncluttered visuals and key questions to prompt thinking and discussion – designed intentionally to avoid cognitive overload.
Additional materials include:
Planning frameworks
Editing checklists
Sentence starters
Grammar focus activities
Flexible print-friendly formats
This unit has been successfully taught and externally moderated, with positive feedback from writing moderators, who commended the richness of opportunities it provides for:
Grammar development
Vocabulary expansion
Sentence structure control
Cohesion across paragraphs
Purposeful application of persuasive writing techniques
Whether you’re preparing for moderation, looking to challenge more able writers, or supporting those needing a step-by-step approach, this unit provides everything you need to deliver a rigorous, engaging, and inclusive writing journey.
